International marketing communications

The primary … NeoStrata Company, Inc. Challenge Neostrata sought to drive sales to its consumer products, build corporate and brand awareness, introduce new product lines and distinguish itself among the competition.

International marketing communications

Packaging Vino Noceto - "Frivolo" Moscato Frizzante Vino Noceto enters the rapidly emerging category of wine-in-cans with a light and slightly frizzante moscato bianco for easy summertime drinking.

An equally light and bouncy type treatment paired with a sun-washed watercolor background evokes easygoing picnic fun. We took a page out of the craft beer marketing bible and ditched the usual cardboard box 4-pack in favor of super-minimal snap tops to further enhance the frivolous vibe.

Balzac honors Baci with a label that we hope embraces his affection for all things old-school. They are visual thinkers, and we love that. As such, they always give their vineyard plots names that look as beautiful as they sound.

Frisson WIne Label The core element of this label redesign is a finely-wrought new logotype which evokes confidence and quality. Centered in a large and almost totally unadorned but gorgeously textured label, the package evokes a cultish vibe that inspires immediate belief in the product without relying on busy, heavy-handed design elements.

Terra 9 WIne Label It's amazing how a few simple changes can mean the difference between dull and stylish. Not wanting to dismiss existing brand equity, the Taplins requested we update their label in any ways we felt were effective. The core is a typographic reworking that balances, leads the eye, and oozes style.

Top that off with debossed foil, luscious paper texture and custom color mixing, and International marketing communications got a compelling new package. Made effervescent with a bubbly reveal of the paper beneath, the swirl implies the shape of an ascending column of bubbles.

A band embossed and printed in soft metallics creates a foundation to elevate modern typographic elements to International marketing communications fore. The central grid implies both the International Riesling Sweetness scale and the somewhat less sweet Richter scale.

We love it even more when we get the call for an update! Nearly 15 years after the original Switchback Ridge packaging hit the shelves, we were asked to design a revised lower label bout to signify special releases. At the same time, we took a look at how massive changes in print technology could yield a richer, more sumptuous finish.

Nica and Dado Wine Labels Bold, playful type designs reflect the flavor characteristics of these wines and the personalities they were crafted to embody Nica and Dado are nicknames of the proprietors' children! A textured, iridescent silver label stock brings a lovely glow to the whole affair, emblazoned with just a hint of mid-century pattern.

Following a thorough visual research phase and a good many hand-drawn thumbnail sketches, the ubiquitous red-shouldered blackbird was chosen as Mill River's emissary. Cleverly paired with a mirror image in silver-green foil stamping, reflective and shimmering bodies of water are evoked in the negative space.

Revolution Wine Label Virginia-based Revolution Winery, working with Balzac, explored various methods for conveying the concept of revolution—both literal and abstract—before settling on an approach that plays more off the physical motion as in a revolving object rather than an act of civil revolt.

The graceful arcing flourishes to the logotype suggest not only rotation but also a corkscrew. The label background is an image of the actual chalk-scribed notes and formulations of the winemaker on the cellar's concrete wall over the past few years.

Front-and-center is Balzac's elegantly-crafted AX-1 stacked logotype. Wine Snaps A bright white cardstock paired with minimal illustration and type brings refinement. A viewing window brings the contrast and the handmade element, showing off these morsels and making mouths water better than any photo ever could.

International marketing communications

Erle Wine Label Sometimes all it takes to turn classic wine label design on its ear is to, um, actually turn it on its ear. It's all about simplicity with this timeless script logotype flipped sideways and bled slightly off the label's perimeter.

The orientation implies a fusion of old world and new. Meanwhile, the flourish off the "e" gently cradles the support typography in an unobtrusive fashion.

Tudal Legacy Lot Wine Label This sumptuous label design for Tudal Estates includes two visual elements that are strong enough to stand on their own as logotypes The Four Generations of Growing and Winemaking tagline was styled as a banner of woven, interconnected script that functions here as a visual divider and has been used on various Tudal collateral as a header or background image.

These elements plus the use of foil stamping on the leaves and berries conspire to give the package a rather Vesuvial vibe as befits the brand. The effect is meant to convey the mountaintop panorama that can be seen from the Snows Lake vineyard site itself. Most wraparound wine labels stop short of meeting themselves and leave a gap where the bottle shows through.

The Snows Lake label beats the system by using hand-glued, hand-applied labels for accuracy of application. Il Fiorello Artisan Olive Oil Il Fiorello Olive Oil is unique among artisan producers in taking cues from the wine world and bringing their oil to market by varietal Balzac has fashioned packaging that helps leverage this uniqueness in several ways.

We've used our depth of print knowledge to create a diagonal "sash" logo that is nearly indistinguishable in patina from the hand-made labels that proprietor Ann Sievers used to hand-apply at farmers' markets, and we've had it shaped to fit their bell-shaped bottles imported from Italy without a wrinkle!

A secondary lower label is printed digitally on-demand to display not only varietal but actual mill date of the oil Collateral Saxco Wine Glass Hand-Out In the age of online marketing, it's great to see this really sexy collateral printed in gorgeous real-world lithography.

Slim and curvaceous fontography and border treatments set in green, white and black work with the Balzac-penned tagline to reinforce the concepts of clarity, choice, and acumen, while also reflecting and complementing the bottle shapes in the photography.International Marketing International marketing is an evolutionary process for companies with an appetite for growth and the stomach for risk Integrated media planning and buying (digital, broadcast, print & out-of-home), plus market research and creative support.

International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar the purposes of this lesson on international marketing and those that follow it, international marketing and global marketing are interchangeable.

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